Pfizer: Unbranded Campaign
Currently Live at: act fast braf . com
This unbranded concept for Pfizer memorably communicates, with wit and immediacy, the urgent dangers of BRAF-mutant mCRC. This campaign is currently live. Besides the website, other tactics for this campaign include a data brochure and driver banner ads.
Daiichi-Sankyo: Internal Excitement
Selected, Published
This internal excitement campaign for a new indication was pulled through into a variety of activations for the corporate office, including shirts, pop-ups, mouse pads, floor decals, and tote bags.
Merck: Branded Campaign
Lead Concept
This lead concept went into market research for the oncology brand Welireg.
NPA: Pro Bono Campaign
Selected, In Progress
This concept depicts an urban-based millennial amid daily chores, peering into a magical portal. This organization offers psychedelic-based treatment for depression and anxiety in Oregon.
KEYTRUDA + LENVIMA
Merck + Eisai
Wrote core brand messaging across multiple indications such as endometrial, renal, and pan tumor
ENHERTU
Daiichi Sankyo + AstraZeneca
Worked to launch indications for gastric and lung, US and global
Optune Gio + Optune Lua
Novocure
Shaped strategic pivot messaging and core brand messaging and led multiple KOL video series across both products
PADCEV
Astellas + Pfizer
Helped with label updates including a new indication launch
XOFLUZA
Genentech
New messaging for a launch: DTC messaging for this prescription product
XTANDI
Astellas + Pfizer
Worked to launch a new indication in prostate cancer
Unbranded campaign launch
Merck
Worked to launch the Manny-award winning “Unraveling MS” campaign for Merck
